Social Semiotics
According to Social Semiotics by Gualberto and Kress, "Social semiotics is a social theory about meaning and meaning making; it examines the varities of ways texts can be made"(Gualberto and Kress). According to this article, the term 'Social Semiotics' was first introduced in 1978 by Michael Halliday. Social semiotics is particularly important as it explains how meanings behind speech come to be. This explains how meanings come from those who are writing something and from those who are interpreting something. There are a couple of rules associated with social semiotics. One rule is that social semiotics is defined through a variety of different sources. Multiple modes are defined in semiotics (such as visual, verbal, etc.) and these modes are interact to determine how meanings are interpreted. Social semiotics also relies on contextual interpretation to determine meaning. Based on the situation that something is presented in, meanings and interpretation can change.
